Friday, April 06, 2007

Tracking Email Campaigns

You can easily track email/newsletter campaigns with ecommStats, and it's generally the same process as you would do with other advertising mediums.
  1. Create a Campaign
  2. For all the links in your email, simply append your campaign identifier to all the links so they look something like this: http://www.yoursite.com/landingpage.html?acp=12345 where acp is the campaign id.

That's it, ecommStats will take care of the rest and allow you to report on the results of the newsletter. You will be able to see things like how many people clicked on the links, where they went on the site, etc. Give it a try when your doing your next email send out!

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